FASHION FORWARD

There is a palpable change in the air during this time of the year. The mornings cool first, then the days follow. On the style front, the cooler months present an opportunity for serious sartorial experimentation. Transitioning into autumn and winter is about moving from light to dark, from the warmth to the cool, from the dawn to the dusk, and this shift can have a transformative effect on your personal style.

This season, we’re on a fashion odyssey, leaning into experimental silhouettes, playing with texture, trialling bold new colour palettes and embracing an unapologetically dressed-up decadence. What does that look like? Well, it’s road-testing future dusk, the palette of the season, chic shades that transition from burgundy to petrol blues and deep emerald greens (we show you how to wear it in our comprehensive AW25 trend report). It’s embracing the season’s most eye-catching trends, like layered texture, bold shoulders and statement-making denim. It’s about making classic, keep-forever investments, alongside playful new-season pieces that unapologetically embrace must-have trends.

Below, we map out everything you need to know about the AW25 season, from beauty buys for every budget to the best new menswear trends, and game-changing after dark wear. Our ultimate takeaway? Fortune favours the brave. Like Odysseus venturing into unknown lands, fashion favours those who take risks, break the rules and live life on their own terms. What could be more joy-making than that?