The first Lukfook Jewellery shop was established in 1991. Adhering to the service motto of "Exquisite Craftsmanship, Quality Services and Customer Orientation", the Group is dedicated to catering for the needs of customers and providing excellent services. In line with the branding theme of "Love is Beauty", the Group has introduced the "Delivering the Beauty of Love with Six Heartfelt Services" excellent customer service programme to fulfil customers' needs with caring heart and offer quality, sincere services to customers with a view to relaying the culture of Six Heartfelt Services to each customer all over the world.

With a total of over 3,470 points of sale in 11 countries and regions across Australia, Hong Kong, Macau, Mainland, Malaysia, Cambodia, the Philippines, Laos, Thailand, the United States and Canada. The Group will continue to identify new business opportunities in the international market and actively pursue further development in China and overseas markets in response to its corporate vision, "Brand of Hong Kong, Sparkling the World".