Set up in 2000, in just a few years Golden Goose has become one of the most successful Italian brands of the last decade. Relying solely on Italian artisanal manufacturing, it has managed to make innovation and quality part of its recognizable traits. Golden Goose has an evenly distributed global footprint covering Asia, Europe, Middle East and America, with 100 direct retail stores and strong online and wholesale distribution.

Golden Goose Chadstone flagship store is the first location in Australia to introduce the concept of the LAB.

The LAB was born with the ambition of bringing the brand Venetian artisanal tradition to a retail environment to create an exclusive one-to-one experience, consisting of a moment that has been designed to create a bond between the client, the artisan and the product. A skillful Golden Goose Craftsman will let the customer witness how the sneakers are treated and distressed by hand through special brushes, treatments, and artisanal craftsmanship, shaping each product into something unique and different from the others, following the client’s preferences. Once the treatment process is finished, the clients can give their sneakers an individual touch by choosing from a set of accessories made exclusively for the LAB, such as laces, charms, and tape, and by putting a personal hand-written message on it. Thanks to painstaking attention to detail, each pair of shoes is different from one another, resulting in the Golden Goose “perfect imperfection.”