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To continue the next chapter of XT-Whisper, Salomon taps into the dynamic trio of the Gohar sisters. Recognized for their artistic talent across various mediums, Laila, Nadia, and Janna star in the upcoming campaign, bringing a playful and whimsical attribute to the re-imagined silhouette.
Shot inside a New York City library, the campaign is a humorous expression of the ‘Whisper’ concept - highlighting three different personalities with their energy, attitude, and style in an environment that demands silence. Left to their own devices, the Gohar sisters explore freedom and fearlessness with storytelling and visuals that celebrate the daring and creative XT-Whisper.
The unisex XT-Whisper celebrates trail racing heritage. Fueled by a quest for uniqueness and supported by heritage racing technologies, XT-Whisper started its journey as the women’s version of the XT Hawk trail shoe, answering the call for much-needed women-specific products in the market.
Carefully remastered to reflect the original craftsmanship and commitment to selfexpression, Salomon shifted its style from masculine and hard lines to Whisper’s softer aesthetic, to create broad appeal across genders while staying true to its legacy of running performance, all without compromising function or style.
An heir to the XT design lineage and infused with Salomon DNA, the upgraded and updated XT-Whisper combines provocative textures with layered callouts and premium product finishes. Its contrasting details have been modernized through a rich material upper and unique wavy SensifitTM application. The original Quicklace technology remains, always bringing a secure foothold and confidence-inspiring fit from heel to toe.
The new colorways – Oxford Tan, Black, White, Ashes of Roses will be released on February 4th, 2025.
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