The new winter collection, On The Farm, has officially arrived at Purebaby. Inspired by the rural farming lifestyle, featuring sheep dogs, tractors & more. Made from the softest organic cotton wool blends, designed to keep your little one cosy and warm all winter long. Shop beautiful clothing, accessories and toys for babies and toddlers, perfect for the cooler months ahead! Visit in-store to view these gorgeous new styles, located on the Lower Ground Level.