The Piaget Andy Warhol watch debuts a new design interpretation, featuring a stunning Clou de Paris pattern on the case and a powerful blue meteorite dial. A new chapter and identity for this collector cult favourite.

Created in 1972 and produced for less than a decade before its revival in 2014, this elegant masterpiece is today synonymous with the artist and cultural icon, Andy Warhol (1928-1987). A friend of the Maison, who was a key member of the Piaget Society, Andy Warhol owned no less than seven Piaget watches. But among this eclectic collection, the watch that he is most associated with is the era-defining Beta21 movement, previously named the Black Tie watch. With its daring and bold 45mm-diameter cushion-shape case, which is elegantly ringed with signature gadroons, the design has become a collector reference – coveted by watch enthusiasts all over the world.

Now, thanks to an official new collaboration under license with The Andy Warhol Foundation for the Visual Arts, Piaget and the Foundation have formally renamed the timepiece: the Andy Warhol watch. The first watch celebrating this exciting union is a new and contemporary design interpretation: the Andy Warhol Clou de Paris watch. Featuring a shimmering Clou de Paris finish on the case, the launch is further complemented by Piaget’s enhanced Made to Order personalisation service, inviting collectors to create their very own Andy Warhol watch.

Discover the new collaboration in store at Piage Chadstone on Ground Level.