Mimco

News| 17th October 2024
Mimco
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Introducing a bespoke jewel collection designed in-house in Melbourne by two iconic Australian brands, Mimco & Elle Ferguson. Inspired by

a shared passion for the spirit of travel, the joy of collecting and the charm of vintage jewel, this limited collection pays homage to the

unique allure of Elle’s favourite destinations: Bondi, Paris and LA.

Mimco, an industry leader in accessible luxury handbags and accessories, has tapped into its signature blend of femininity, edge and polish

for its collaboration with Elle Ferguson. Designed by Mimco’s Melbourne-based team, the creative process began in early January and was

completed by July. The collection features 23 unique designs crafted from crystal stones, brass, vintage gold plating, colourful paracord

ropes, enamel metal chains and silk cords. Each piece reflects a collaborative design process underscored by Elle’s signature aesthetic,

intwined with Mimco’s craftsmanship and heritage.

“Collaborating with Elle from the start was key to the success of this collection and to hitting the right note. Our goal was to celebrate Elle's

style and fuse our Mimco DNA into the designs. We loved connecting with her unique style—she’s a true jewellery collector, sourcing

vintage pieces from around the world that bring her joy and create cherished memories. We found a fellow jewellery lover like us - a soul

sister!” says Mimco Head of Design, Lisa Tyler.

“Together, we created a collection that’s both fun and timeless, inspired by Elle’s favourite places - Bondi, Paris and LA. We were very lucky

that for our first kick-off meeting at our Melbourne HQ, Elle brought in her personal vintage jewellery collection, we delved into our archives

and we got to play with items. Elle was really involved in the creative process and took the time to connect with each piece before it became

part of the range. It was a true creative collaboration.” Tyler continued.

Elle Ferguson shares her excitement about collaborating with Mimco: “I’m thrilled to be working with such an iconic and fashion-forward

brand like Mimco. Jewellery has no limits—anybody can wear it, and I love breaking all the style rules. (Yes, you can wear silver and gold

together!)” she says.

Shop in-store at Mimco, located on the Ground Level.

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