For Valentine’s Day, the House unveils Gucci Together, an authentic exploration of love in its most genuine form that continues Creative Director Sabato De Sarno’s vision of highlighting personal narratives and the profound connections that shape them. Photographer Tina Barney, selected by De Sarno for her ability to capture the theatricality of everyday life through refined compositional choices and evocative backdrops, brings her distinctive artistry to the campaign.

“With this campaign, we wanted to tell and celebrate love in all its nuances. The cast includes families of all kinds, couples in love, friends bound by deep affection. It was amazing to work with Tina Barney, an artist who has been documenting love and relationships for decades. Her gaze and lens are able to combine beauty and truth, giving us a fragment of life that speaks to us all,” De Sarno shares.

Set against the backdrop of home settings filled with warmth and lived emotions, real couples and families, all connected to the world of fashion, are captured in intimate portraits of shared moments. Each image depicts unspoken exchanges—subtle glances, quiet recollections, and the natural flow of togetherness, revealing the love languages that exist uniquely between them. In a series of videos, the voices and personal stories of the cast are woven into the visuals, reminding us that intimacy is often found in the smallest, most poignant details. 

The campaign showcases a gifting selection curated specially for Valentine’s Day from the House’s latest collections defined by a palette of signature, pastel, and neutral hues as well as emblematic elements. Gucci Horsebit 1955 Soft handbags tinged with Rosso Ancora are presented alongside pieces from the GG Emblem collection in new colorways and the Gucci Savoy travel collection. The curation is complemented by shoes with the Horsebit or Web stripe, silk Flora scarves, Link to Love fine jewellery, Gucci Eyewear, and Gucci Flora fragrances.

Visit Gucci, located on the Ground Level.