Piaget celebrates six decades of ground breaking design by unveiling new extraordinary creations which honour the Maison’s legacy of shaping time into art, driven by its characteristic audacity and elegance.

Time shapes form, and form shapes time. For Piaget, this interplay has defined a legacy which began with the pursuit of ultra-thin watchmaking in 1874 on a family farm in la Côte-Aux-Fées in the Swiss Jura’s mountains. The Maison, which celebrated its 150th anniversary in 2024, remains steadfast in founder Georges-Édouard Piaget’s motto: “always do better than necessary” —a philosophy that has transformed its watchmaking precision into artistic expression. Piaget’s journey began with mechanical mastery, but the Maison’s audacious artistry sets it apart. From the careful calibration of gears to the bold geometry of cases, from the precise measurement of time to the fluid poetry of jewellery, Piaget has crafted not just timepieces, but a visual language that speaks across generations.

Visit Piaget, located on the Ground Level.