A/W 2025 marks a refresh of H&M’s fashion spirit. Full of rich tones, intriguing details and design-focused silhouettes, this collection brings a very special season for H&M.

“This collection is full of many special inspirations and quality materials. The leather, the knits, the sparkly separates – together the pieces showcase the strength of H&M’s fashion ability. It’s all about truly great clothes: real wardrobe icons. The campaign lets the fashion shine.” – Eliana Masgalos, Womenswear Design Director, H&M.

“This collection is a celebration of who we are, and a moment to reaffirm that H&M is always focused on great fashion. The campaign is about liberating fashion and liberating self expression – each subject twists the clothes in their own way and their own style. The message is that difference is power,” - Jörgen Andersson, Creative Director, H&M

Visit H&M to shop the collection.