Golden Goose unveils its first Forward Store in Australia, located at the brand’s flagship store.

The Forward Store in Melbourne embodies Golden Goose commitment to responsible practices, offering a space dedicated to product preservation and reinvention. Positioned as a pioneer in the world of REPAIR, the brand provides services that extend products lifecycle and reduce environmental impact. Through its REPAIR and REMAKE services—including repair and refurbishment for any brand’s sneakers and shoes—Golden Goose breathes new life into them.

At the centre of the store, an artisanal laboratory captures the clients’ eye. This area is dedicated to Co-Creation, an exclusive one-to-one personalization experience. Supported by in-house artists and artisans, the Dream Makers, clients can personalize their favourite pieces by applying embellishments.

The store features Golden Goose’s latest ready-to-wear collections, sneakers, and accessories, including the True-Star, a bold new style which redefines authenticity and individuality. Inspired by late ‘60s running aesthetics, the design reinterprets vintage elements with modern craftsmanship. 

Visit Golden Goose, located on Ground Level opposite their old store.