The Soft-bag by Ferragamo is directly inspired by an archival style, reimagined by Creative Director Maximilian Davis to become the iconic accessory for Spring-Summer 2025.

The bag’s volume and softness, balanced between fluidity and structure, catches the light in a play of shadows and reflections. The round shape and pleated sides are designed to sculpt the surface of the leather, both contributing to a sense of harmonious movement.

The metal piercing detail, ending in two hooks, defines the curling effect and emphasizes the bag's volume.

The Soft-bag is versatile, accessorized with a shoulder strap and double handles that can be folded inside, transforming the accessory into a pouch.

The bag’s softness is enhanced by the materials: semi-glossy nappa leather and suede with a velvety hand, an expression of craftsmanship excellence that compliments design and innovation.

Soft is available in three sizes. The color palette reflects the shades of the summer collection: black, concrete, brick, natural, and pink.

Shop in-store at Ferragamo, located on the Ground Level.